Five Things We Learned at the 2015 Event and Arena Marketing Conference

By Laura Bennett

This past June, two representatives from the Frank Erwin Center marketing department attended the 2015 Event and Arena Marketing Conference (EAMC) in Los Angeles, California to learn about trends occurring in the industry and share ideas with other creative minds with the ultimate goal of bringing home information to help fulfill the Erwin Center’s mission: to serve the Austin area with the most spectacular live entertainment.

Since meeting for the first time in 1980, the conference has grown to attract over 350 participants from across the country to network, educate and discuss ideas and information critical to the live entertainment industry. Here are just a few takeaways from our trip!

Wax figures, while somewhat creepy, are exceedingly entertaining and provide a wealth of AMAZING photo opportunities.
It’s not a true Hollywood experience until you rub shoulders with the stars, even if those stars’ shoulders are made of a combination of waxes and dyes.
Wax Museum

Photos courtesy of EAMC

The EAMC would not be the same without its interns.
Once again, the EAMC internship program provided six hard-working students the opportunity to network with live entertainment executives while assisting with the planning and execution of the conference. We couldn’t have done it without them!
EAMC Interns

Photo courtesy of EAMC

The best way to learn about this business is to do every job in the business.
In our opening panel “This is LA,” President of STAPLES Center, Microsoft Theater and L.A. LIVE, Lee Zeidman, discussed the hard work and dedication that went into developing one of the busiest, highest-grossing arenas in the world. As the STAPLES Center’s first full-time employee, Ziedman has had his hands in nearly every aspect of the arena from event operations and booking to marketing and food and beverage services.
Plaschke and Zeidman

Photo courtesy of EAMC

We all need to make plans to attend the Special Olympics World Games in Los Angeles in July or at the very least, watch the games when they are televised on ESPN.
This year’s keynote address was given by Patrick McClenahan, President and CEO of the 2015 Special Olympics World Games. McClenahan delivered an inspiring presentation discussing the mission of the Special Olympics World Games, the long journey he’s made in making this the largest sporting event in the United States since the 1984 Olympic Games and most importantly, shared stories about the impact that this organization has on the lives of everyone who is involved. We also heard from Special Olympics Global Ambassador Dustin Plunkett, whose charisma was infectious as he shared the story of how the Special Olympics, specifically the Healthy Athletes program, saved his life.
Reach Up

Photo courtesy of Erin Miller

When all is said and done, EAMC-ers just want to dance.
Okay fine, we already knew that. We closed out the 2015 conference with a celebration at the iconic STAPLES center in downtown LA where we had the opportunity to view the facility, eat some AMAZING food and of course, dance the night away. The DJ practically had to kick us off of the dance floor. We couldn’t imagine a better way to end the week!
EAMC dancers

Photo by Tara Vela

We would like to send a HUGE thank you to our EAMC President Vanessa Kromer of Nederlander Concerts as well as the entire EAMC Board of Directors and the Planning Committee. We can’t wait to see what the 2016 conference in Nashville has in store!

Visit the Frank Erwin Center website to see who's coming, and subscribe to Be the First to Know to get a jump on upcoming pre-sales and ticket giveaways.

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